In Soronen v. Olde Milford Inn, Inc., 46 N.J. 582 at 582-589, 218 A.2d 630 at 630-92 (1966), the court precluded the contributory negligence defense from being asserted by a tavern who had served a visibly intoxicated plaintiff who died from a fall. Id. at 584, 218 A.2d 630. The court pointed out that the tavern's accountability may not be diluted by the patron's fault "for that would tend to nullify" the tavern's obligation. Id. at 592, 218 A.2d 630