In Machinery Hauling, Inc. v. Steel of West Virginia, 181 W. Va. 694, 384 S.E.2d 139 (1989), the Court emphasized that there appears to be general acknowledgment that duress is not shown because one party to the contract has driven a hard bargain or that market or other conditions now make the contract more difficult to perform by one of the parties or that financial circumstances may have caused one party to make concessions. (181 W. Va. at 699, 384 S.E.2d at 139.)