In State by and through McGraw v. Imperial Marketing, 203 W.Va. 203, 506 S.E.2d 799 (1998), an unscrupulous marketer had mailed over 17,563 misleading solicitations to consumers over the space of a year and thereby "bilked West Virginia consumers out of $ 975,389.02 through repeated, willful conduct." 203 W.Va. at 219, 506 S.E.2d at 815. The marketer asserted that, under the Act, it should only be required to pay one $ 5,000.00 civil penalty for its "repeated and willful" misconduct, and not face the $ 500,000.00 penalty imposed by the circuit court. The Court affirmed the circuit court's $ 500,000.00 penalty, and indicated that the law "clearly assumes that a civil penalty may be imposed for each, individual violation of the Consumer Credit and Protection Act." 203 W.Va. at 219-220 n.6, 506 S.E.2d at 815- 16 n.6. (Starcher, J., concurring). The Court pointed out that other jurisdictions considering this question had consistently held that a civil penalty may be imposed for each individual violation of a consumer protection statute.